In this episode of How I Transformed This, founder and CEO of PatientFocus, David Frederiksen, joins hosts Clark Buckner and Virsys12 CEO and founder Tammy Hawes for a conversation about how his company helps patients and providers in a compassionate and profitable way, creating a win-win for healthcare.

David describes how an innovative technology approach using Salesforce as a platform for patient billing benefits his business and offers insight for healthcare companies looking to set themselves apart from the competition. He also shares how Salesforce allowed PatientFocus to fulfill the company’s mission of really putting the patient first.