David Fritz has been making the rounds to talk about the Siemens PAVE360 program, a validation environment for ADAS and automated driving that spans chips to vehicle hardware and software to simulated traffic flows. Here, David sits down with Automoblog's Carl Anthony at AutoSens in Detroit to run through the rationale behind the program, announced in May 2019 and already featured in EE Times and of course, on the Autonocast, our guests at AutoSens. (The Autonocast subscriber count now tops 45,000; nice job Ed, Kirsten and Alex!) In this interview, David gives his take on what keep execs at the big automakers and suppliers up at night, why these companies are contemplating (or already well down the road) in in-house custom chip design, and why existing chip architectures are insufficient for ADAS and automated driving applications. (Editor's note: This interview is available on YouTube, as well.) 

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