The Hard Part with Evan McCann

David Gaylord from Bushbalm

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David Gaylord is the Co-Founder and CEO of Bushbalm.


Takeaways

  • Growing up in a family business and jumping into e-commerce early
  • Working at Shopify and learnings there
  • Genesis story behind Bushbalm
  • Going full-time with Bushbalm after a few years and over $4M in revenue
  • Why salons/professional channel has been so powerful for the brand
  • Advantages of wholesale from distribution and beyond
  • Effectively using 3PLs
  • How to do retail partnerships well
  • Doing great product launches
  • Limited Edition products
  • Product launches around seasonal demand
  • Black Friday strategies
  • Bootstrapping
  • Cash flow dynamics and how to use them as an advantage


    • Chapters

    00:00 The Evolution of a Family Business

    05:20 The Birth of Bushbalm

    10:44 Navigating Distribution Channels

    16:16 Wholesale vs. Direct-to-Consumer

    22:30 Leveraging Social Media for Growth

    29:45 Timing and Strategy for Seasonal Product Launches

    36:05 Cash Flow Management: Lessons from Gymshark

    41:30 Looking Ahead: Goals for the Upcoming Year


    Keywords

    e-commerce, Shopify, Bushbomb, product-market fit, family business, direct-to-consumer, retail, distribution channels, trade shows, 3PL, retail partnerships, product launches, Black Friday strategies, pricing strategies, bootstrapping, cash flow management, supplier relationships, company culture, business growth, consumer engagement

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    The Hard Part with Evan McCannBy Evan McCann