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David Gluckman – That Shit Will Never Sell
David Gluckman - This Shit Will Never Sell
http://aronodowd.com/wp-content/uploads/21-AODS-David-Gluckman_MASTER-MARKETER_-PRODUCED-SHOW-.mp3
David Gluckman was born in Port Elizabeth, South Africa on 1st November 1938, the day that Sea Biscuit and War Admiral fought out the Race of the Century at Pimlico Park, Baltimore. Educated in Johannesburg, he joined a local advertising agency after university. He made the pilgrimage to London in 1961 and worked as an account executive on Procter & Gamble brands and on the introduction of Kerrygold butter into the UK. Always a frustrated creative, he escaped into brand development in 1969, met a man from a drinks company called IDV (which became Diageo), and his life changed forever.
He has worked in the drinks industry for the past 50 years and his portfolio of brands created includes Baileys Irish Cream, Sheridan's, Coole Swan, The Singleton, Le Piat d'Or, J&B Jet, Cîroc, Tanqueray Ten and many others.
His book about his life creating brands, "That s*it will never sell", is published by Prideaux Press. It can be previewed and purchased via the website www.thatshitwillneversell.com.
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By Aron O’DowdDavid Gluckman - This Shit Will Never Sell
http://aronodowd.com/wp-content/uploads/21-AODS-David-Gluckman_MASTER-MARKETER_-PRODUCED-SHOW-.mp3
David Gluckman was born in Port Elizabeth, South Africa on 1st November 1938, the day that Sea Biscuit and War Admiral fought out the Race of the Century at Pimlico Park, Baltimore. Educated in Johannesburg, he joined a local advertising agency after university. He made the pilgrimage to London in 1961 and worked as an account executive on Procter & Gamble brands and on the introduction of Kerrygold butter into the UK. Always a frustrated creative, he escaped into brand development in 1969, met a man from a drinks company called IDV (which became Diageo), and his life changed forever.
He has worked in the drinks industry for the past 50 years and his portfolio of brands created includes Baileys Irish Cream, Sheridan's, Coole Swan, The Singleton, Le Piat d'Or, J&B Jet, Cîroc, Tanqueray Ten and many others.
His book about his life creating brands, "That s*it will never sell", is published by Prideaux Press. It can be previewed and purchased via the website www.thatshitwillneversell.com.