Science of CX

David Horsager: 6 ways to measure trust, close the gaps and confidently look back on your competition


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Trust isn’t something we typically think of as having an economic value. But scratch the surface behind the numbers appearing on any company’s balance sheet and trust — or a lack of it — appears everywhere. When trust increases, so do output, morale, retention, innovation and loyalty. Conversely, a lack of trust is a company’s single biggest expense. 

At the core, problems are never about leadership, communication, sales, marketing or even finances. Every issue falls under one or more of the “8 Pillars of Trust.” These pillars correspond to eight specific traits that the most trusted leaders, brands and organizations have in common. The good news is that trust can be learned, practiced and profitable — with astonishing results. 

Join me as I speak to David Horsager, the CEO of Trust Edge Leadership Institute and we learn why "TRUST" is one of the often overlooked reasons of problems in business today.

The Sketchnote from the episode.

Ways to get in touch:

WEBSITE: www.trustedleaderbook.com

SOCIAL MEDIA:

LinkedIn: https://www.linkedin.com/in/dhorsager/

YouTube: https://www.youtube.com/user/HorsagerLeadership

Facebook: https://www.facebook.com/trustedgeleadershipinstitute

Twitter: https://twitter.com/davidhorsager

Instagram: https://www.instagram.com/davidhorsager/

Some great links:

  • Trusted Leader Book Site
  • David Horsager Speaking Website
  • Trust Edge Leadership Institute Website 
  • Trust Edge Coaching Website
...more
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Science of CXBy Stephen Pappas

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