Storytelling For Marketing Research Has Changed

David Intrator – From Data To Meaning | Ep. 09

In-depth, insightful conversations that inform and inspire from Insights Association

Arts

Literature

Performing Arts

Design

Food

Fashion & Beauty

Visual Arts

Business

Investing

Careers

Management & Marketing

Business News

Shopping

News


		
		Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world.
In this episode, Melina and I talk about practical applications of behavioral economics in both your business and personal life. You’ll learn tips and tricks based on established techniques and hear interesting stories and examples to back them up. You’ll come away with a deeper understanding of how people process information, make decisions, and how you can use that knowledge to drive action.
In addition to her consulting business, Melina’s podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M; Human Behavior Lab and her first book, What Your Customer Wants and Can’t Tell You, is scheduled for publication in May 2021.  @davidpaull @InsightsMRX @thebrainybiz
For more episodes, listen and/or subscribe on:
Apple Podcasts, Amazon Music, Google Podcasts, YouTube, Stitcher or Spotify

Melina Palmer, The Brainy Business | Ep. 33


		
		On this episode of Audible Insights, I talk with Brett Watkins, president of L&E; Research. This conversation wraps our series, discussing face-to-face market research, or #FaceToFaceMRX. Brett and I discuss the origins of L&E;, how his company weathered 2020, and Brett’s outlook for 2021 and beyond. As a veteran of the market research industry, and someone deeply involved with in-person research, Brett has a unique and valuable perspective on what’s coming next and how best to prepare for, and capitalize, on it. @davidpaull @InsightsMRX @LEResearch 
For more episodes, listen and/or subscribe on:
Apple Podcasts, Amazon Music, Google Podcasts, YouTube, Stitcher or Spotify

Brett Watkins, L&E Research | Ep. 32


		
		Welcome to the Audible Insights Podcast. On this episode of the Audible Insights podcast, I speak with Julia Eisenberg, Senior Vice President at Aspen Finn strategy and insight. Julia and I discuss their new rebrand, and by new, I mean brand new (no pun intended) as they just launched the Aspen Finn brand this past week as the strategy and research consulting arm of 20/20 Research. That being the case, the timing was perfect to hear Julia expound upon their rebranding, messaging and repositioning process. @davidpaull @InsightsMRX @aspen_finn
For more episodes, listen and/or subscribe on:
Apple Podcasts, Amazon Music, Google Podcasts, YouTube, Stitcher or Spotify

Julia Eisenberg, Aspen Finn | Ep. 31


		
		Welcome to the new year and our reboot of the Audible Insights Podcast. On this episode of the Audible Insights podcast, I speak with Sarah Kotva, Executive Vice President at Fieldwork. To say 2020 has been a challenging year for the focus group business would be a massive understatement. But challenges like this can bring resiliency and adaptation in response, and Sarah and I discuss how Fieldwork has risen to meet the challenges of the pandemic and how they are preparing to safely return to in-person qualitative research. @davidpaull @InsightsMRX @SarahKotva  
For more episodes, listen and/or subscribe on:
Apple Podcasts, Amazon Music, Google Podcasts, YouTube, Stitcher or Spotify

Sarah Kotva, Fieldwork Inc. | Ep. 30


		
		On this episode of the Audible Insights podcast, we speak with Lucy Davison, Founder and Managing Director (aka the “Colonel Mustard”) of Keen as Mustard Marketing, a full-service specialist agency, providing marketing communications support to clients in data, research and insight. Lucy and I discussed the main challenges and questions her clients are coming to her for help with right now, and what the next big challenges will be for those in the research industry.

David Intrator – From Data To Meaning | Ep. 09

Download our free app to listen on your phone