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In this episode, Mike is joined by David Karr. Co-Founder of Guayaki Yerba Mate. 

David and four other friends decided to launch a company that would bring the South American drink, yerba mate, to American consumers. They lived out of a fan, touring around the country to different natural food stores, and gradually built the company to huge success. Guayakí Yerba Mate’s mantra is “COME TO LIFE,” which they say is  “an invitation to personal, social, ecological and cultural regeneration”. 

Throughout this episode, David talks about how the idea for Guayaki Yerba Mate came to be, building the business with his friends, different times they thought the business was going under, building a personal brand, and so much more. 

Check out Guayaki Yerba Mate