David and I have known each other a long time. And whenever we get together we always gravitate back to one topic: The Beatles. We're both big fans, but we also both study the band, admire their creativity and love the ingenuity they consistently presented to the world. We don't always agree as to which Beatle is the most talented or important, or which song is the best, but we do always have a provocative conversation. During this podcast, I loved how David was able to apply the Beatles' prowess to our marketing lives today.

David Lubars is the Chairman and Chief Creative Officer at BBDO North America. For those not in the ad biz, here’s a run down of David’s storied career. He began his career in 1981.  He has since won every major creative award in the world several times over.  His work has been written about in The New York Times, The Wall Street Journal, USA Today, Business 2.0 and Time, and has appeared on the cover of Archive magazine twice.

He has been named Creative Director of the Year in the trade publication Adweek; his BMW Films was made part of the Museum of Modern Art’s permanent collection in New York City and won the first-ever awarded Titanium Lion at Cannes.  He has been the subject of feature stories in New York magazine, Creativity, Archive, Fast Company and American Executive. Before joining BBDO, David was President of Fallon Worldwide and Executive Creative Director of Fallon North America where he oversaw famous work for Citibank and BMW, among others.

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