<p>The world feels more divided than ever. Left versus right. Anti-vaxxer versus doctors. Marvel versus DC. But can you change someone's mind and bring them over to your side? Author and journalist David McRaney joins host Brett Hendrie to talk about  why we dig into our beliefs and how, with the right approach, we can actually change people's minds, including our own. </p>

The world feels more divided than ever. Left versus right. Anti-vaxxer versus doctors. Marvel versus DC. But can you change someone's mind and bring them over to your side? Author and journalist David McRaney joins host Brett Hendrie to talk about why we dig into our beliefs and how, with the right approach, we can actually change people's minds, including our own.

<p>The world feels more divided than ever. Left versus right. Anti-vaxxer versus doctors. Marvel versus DC. But can you change someone's mind and bring them over to your side? Author and journalist David McRaney joins host Brett Hendrie to talk about &nbsp;why we dig into our beliefs and how, with the right approach, we can actually change people's minds, including our own.&nbsp;</p>

David McRaney on the science of persuasion

Big ideas. Bold conversations. Hosted by Brett Hendrie, this monthly podcast takes you behind the scenes of Rotman’s acclaimed Speaker Series to explore transformative ideas about business and society. Each episode features global thinkers, bold business leaders and influential scholars sharing insights on how we work, lead and live in a rapidly changing world. From leadership in uncertain times to failing smarter, you’ll get sharp, practical takeaways and fresh perspectives you can apply right away — no MBA required.

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David McRaney on the science of persuasion

David McRaney on the science of persuasion