In today’s episode of Tactical Business, host Wade Skalsky sits down with David Merrill of Bow Spider. Learn why failure is just finding ways that don’t work (thanks, Edison) and how marketing can trump product perfection. Hear a wild 30-year regret about a missed patent opportunity, plus why launching now beats endless refinement. Discover how COVID unexpectedly boosted one niche market and why entrepreneurs must balance creativity with cold, hard data. Spoiler: If you wait for "perfect," you’ll never ship.