The animated series Totally Spies! recently celebrated its tenth birthday with the launch of a brand-new sixth season. Mixing comedy and action with a central theme of “Girl Power,” the show was created by Vincent Chalvon-Demersay and David Michel of Marathon Media. It was originally commissioned by France’s TF1 and has sold extensively around the world. The TV rights to the series are held by Zodiak Kids.

Michel, who is the managing director of Marathon Media and group senior VP of marketing at Zodiak Media, sat down with World Screen to discuss the show’s enduring appeal. He also talks about extending the brand into the digital arena and the consumer-products market.