Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media

David Murray: Finding the cracks in the sports rights market


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TOPICS

0-3:45 Intros

3.45 The broad changes seen during his role as BBC’s Head of Rights 1999-2014. The changing competition for Sky: ITV Digital, Setanta, BT, Eurosport

6.10 Why convergence is only just happening now

7.10 Issues over legal definitions that initially hampered the rights process

8.10 The history of the Premier League rights. Has it always been up, up and up?

11.16 The factor that links all the major price rises

13.12 When Sky overpaid by a lot

16.07 The reasons why David thinks it is too early for the FANG companies (Facebook, Amazon, Netflix, Google)

19.27 Facebook and the economics of the TV model

20.32 The chances of a Premier League OTT platform

21.14 The new OTT players (DAZN and ElevenSports) are how they developing

22.23 Is the money paid for the sports rights > great than the interest

24.30 The importance of the younger male audience

26.10 Measuring different ages within the young groups and the potential for viewing figures “falling off a cliff”

28.50 Why the bubble is not going to burst (Hint: It is because there is no bubble)

30.51 Lessons from the ECB’s TV deals in the last decade or so. The 10-year-old daughter test

39.15 Lessons from the Big Bash

41.14 The new Cricket Australia deal and what we learnt from it

43.25 Why did Amazon went for tennis

45.08 Comparing TV figures with online figures

47.31 The growing appeal of eSports

49.42 The NFL's approach to broadcast rights

52.01 The blueprint for approaching a new sports rights deal
What the Premier League might have done differently

LINKS

David Murray on LinkedIN

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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social mediaBy MrRichardClarke

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