On this episode of Coffee with a Journalist, we chat with David Oliver, Deputy Wellness Editor at USA Today, about what it takes to cover wellness at a national outlet. From trending TikTok health hacks to powerful stories on grief and rare diseases, David shares how he approaches his wide-ranging beat, what makes a pitch stand out, and how publicists can build better relationships with journalists. He also weighs in on the role of AI in media, sourcing strategies, and the future of journalism.