Even if you are not a political junkie, even if you only pay attention occasionally, the one thing you should have learned is that campaigns matters. And while this is true at the most local level, it is true in bold relief in our national presidential campaigns.

It seems that in the modern political era, presidential cycles each layer on new accessories to the campaign process.

In 1960 it was the televised debate. In l964 it was an insurgent winning primaries and the nomination. In 1968, it was the beginning of the politics of division and the Southern Strategy. In 1976, we saw the full flowering of the power of primaries and people over back rooms. In 1980 we saw the consolidation of personality over politics. In 1992 the coming together of personality and the emerge of modern campaign techniques. And in 2008 the first full emergence of GOTV efforts, digital media, more sophisticated polling combined with old school grassroots politics.

It didn’t hurt that in Barak Obama there was also a great candidate with finely tuned political instincts and a brilliant campaign lead by a man steeped in the history of campaigns. That was David Plouffe. He continues his political wisdom in his new work A Citizen's Guide to Beating Donald Trump.

My conversation with David Plouffe: