If you think that the world of IT service management is something that is not easy to explain, then you would resonate with our guest in this podcast. In this episode, we speak to our special guest, David Ratcliffe, co-founder and president of Pink Elephant.

David shares some wonderful stories about his father, how he started his career in the IT industry, the highs and lows of his journey that led him to co-found Pink Elephant, and also what he thinks customer experience really is in the world of IT service management.

To find out more about David Ratcliffe, please use the link below: