<p>This episode is not an 8-minute monologue but a 20-minute conversation. David Rich, who has spent many years in marketing and strategy for high-tech, talks about the practice of planning and predicting, both professionally and privately. </p>

This episode is not an 8-minute monologue but a 20-minute conversation. David Rich, who has spent many years in marketing and strategy for high-tech, talks about the practice of planning and predicting, both professionally and privately.

<p>This episode is not an 8-minute monologue but a 20-minute conversation. David Rich, who has spent many years in marketing and strategy for high-tech, talks about the practice of planning and predicting, both professionally and privately.&nbsp;</p>

David Rich on strategic predictions and on the purpose of thinking about the future

Thinking about the future is not the same as trying to predict. Predicting is very difficult indeed. But even when predicting incorrectly, there is some value in the exercise. What is it? Foresight, reduction of anxiety, pleasure?This experiment tries (very hard) to predict the future correctly in 3 incremental steps: 2023, 2026, and 2030 (probably 30 8-minute episodes in all). It does so by weaving many different strands of life together - because when we look at history, this is how history has always progressed.But the object of interest is not primarily in the vision of 2030, it is in the side effects of arriving at it.By Arne Hessenbruch, Lecturer at MIT.https://www.linkedin.com/in/arnehessenbruch/

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David Rich on strategic predictions and on the purpose of thinking about the future

David Rich on strategic predictions and on the purpose of thinking about the future