How I Tested That

David Schnurman | How I Tested Lawline


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In this conversation, David discusses his journey with Lawline, the largest provider of online continuing legal education in the U.S. 

He shares insights on building resilience in business, the importance of experimentation in product development, and navigating pricing strategies. 

David also highlights the role of conferences in fostering B2B relationships and the balance between B2B and B2C strategies. 

We explore the transformative power of experimentation in business, particularly in the context of legal education and the integration of AI. 

We discuss the importance of understanding customer behavior, the challenges of operating within regulatory constraints, and the need for innovative approaches to education and service delivery. 

The dialogue emphasizes the value of shutting down non-viable projects to increase efficiency and the potential of new technologies to enhance learning experiences.

David concludes with reflections on launching his own podcast as a personal growth experiment. 


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How I Tested ThatBy David J Bland