The Startup Story

David Sellinger, founder of Deep Sentinel

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About this episode

My guest this week is David Sellinger, founder of Deep Sentinel.

David’s startup resume is remarkable and includes such highlights as:

  • Being an early employee at Amazon working directly under Jeff Bezos and co-inventing Amazon Advertising which now generates BILLIONS of dollars in revenue
  • Co-founding the real estate brokerage RedFin (now a multi-billion company)
  • Revolutionizing the shopping experiences for major brands like Macy’s and Office Depot with his RichRelevance startup.
  • Inventing the next HUGE advancement in home security with Deep Sentinel.

    • Deep Sentinel brings artificial intelligence to the home protection industry. With the Deep Sentinel the technology can identify threats in real time and once a threat is identified a live guard is engaged to notify and warn off the threat. The Deep Sentinel hardware is not just a camera but a sleek yet incredibly intimidating piece of technology that allows the Live Guards to engage while police are on their way.

    In this episode, you'll hear:
    • How being raised by two immigrant parents shaped his ambition and value of opportunities
    • His learnings about organizational culture from the founding brothers of Dutch Bros. coffee.
    • Lessons learned from Jeff Bezos as it relates to data-informed decision making
    • About the next evolution in home security
    • How important it is to speak honestly about your mental health
      • Resources from this episode

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      Deep Sentinel Website: https://www.deepsentinel.com/

      Deep Sentinel “STOPPED” YouTube Playlist: https://www.youtube.com/playlist?list=PLPrVzjHFY6Acoy54iYvo21RW5xjpWNf8m

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      The Startup StoryBy James McKinney