In this episode, we dive deep into the career of David Sherwin, a renowned graphic designer, UX design leader, and author of the best-selling book Creative Workshop. David shares his transition from editorial publishing to user experience (UX) design at leading innovation firms like frog, and major companies like LinkedIn, offering a masterclass in how to stay curious and committed to your craft over decades.

Key Topics Covered:

• The Pull vs. Push Career Path: Why being "yanked" into leadership roles often requires a radical shift in skill sets—moving from delivering design to operating a company.

• The Art of Feedback & Critique: Why building an "etiquette" for receiving client feedback is critical for ensuring the quality of your work.

• Building High-Performing Teams: Insights into David’s work with his partner, Mary Sherwin, on design collaboration, culture work, and their toolkit, Team Words, designed to turn groups into cohesive teams.

• Future of Design & AI: David discusses the human "edge" in artificial intelligence, specifically how humans excel at pre-visualization and intentionality while AI handles lower-order tasks.

• Overcoming Limiting Beliefs: A candid look at David’s journey through long COVID, relearning cognitive skills, and finding a sustainable balance between consulting, mentorship, and art.

Whether you are a senior designer looking to move into management, an entrepreneur planning your first startup runway, or a creative professional interested in sustainability and mission-critical health systems, this episode provides the roadmap for a meaningful, impact-driven career.