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We're recording live from Lisbon at the exceptional Productized conference — an inspiring, high-calibre gathering for product people. We're honoured to partner with Productized for the third year running and grateful for their commitment to building a thoughtful, practical community in Europe and beyond.

In this Talk in Ten, we sit down with Davide Colla (Creative Director, Milan) as he explores the hard, human feelings that come when AI starts doing the creative work you love. This short, candid conversation moves from novelty and threat to adaptation and partnership with AI.

Key topics discussed

• Personal vulnerability onstage: why sharing the emotional journey matters
• Early novelty of AI image tools and the moment it stopped being ‘just fun’
• How AI replaced parts of creative workflows — and what that felt like
• Practical ways creatives can work with AI rather than against it
• Commercial implications: pricing, client expectations and agency workflows

Guest bio: 

Davide Colla — Creative Director based in Milan, leading campaigns for top fashion and design brands worldwide. His work explores the intersection of art, technology and emotion, blending creative direction with digital innovation.

Co-host:
Gábor Suhajda — Lead Designer at Bobcats Coding. Based between Budapest and Lisbon, Gabor leads creative work across branding, content and interactive experiences for fashion and design clients worldwide.

Thanks to our sponsor: Bobcats Coding — a Budapest-based digital product studio specialising in AI engineering and end-to-end digital product development. Download their latest AI Economics guidebook at bobcatscoding.com.

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.

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Ben Maynard

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Product Agility Podcast

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Listen & Share On Spotify & iTunes

• Spotify - https://open.spotify.com/show/0lkwAYJzVSuk5zfJ1vIDZq?si=4c691fb12f124a56
• iTunes - https://apple.co/3YvTX8p

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