In this episode of Founders Future, with host Zach Young, we’re joined by Dawn Murden, a confidence and empowerment coach who shares her journey from journalism and SaaS leadership into coaching. Dawn reflects on her early career in media, her transition into customer success and leadership roles, and the burnout that ultimately led her to step away from corporate life and build a portfolio career rooted in mental health, self-trust, and personal growth. Drawing from her experiences as a journalist, leader, and neurodivergent professional, she explains how coaching became a natural extension of her desire to help others reconnect with their values and inner voice.

The conversation explores Dawn’s coaching approach, which supports people navigating major life and career transitions, aspiring leaders stepping into management roles, and individuals seeking emotional healing and clarity. She discusses the power of values-based coaching, the importance of asking the right questions rather than giving answers, and how breakthroughs often come from recognizing where core beliefs have been challenged. Dawn also opens up about building her coaching business through one-to-one work, group sessions, workshops, and LinkedIn, while embracing experimentation, overcoming imposter syndrome, and trusting the process of growth during her first year as a founder.