My interview today is with Dave Gray, CEO of Daxko. Our conversation revolves around company culture; how to create it and how to keep it. In this episode, you'll learn:

-What company culture is and isn't -Why language matters and how to use it to empower your team -How to measure company engagement and why painful feedback is crucial -Why communication must be proactive and be redundant (7 times, 3 mediums) -How to use company culture as a long term, sustainable, competitive advantage