The secret to running a successful travel business? Not completely overhauling your business. Instead, implement small changes you can test over time, then decide if it's important enough to add to your travel agency's SOPs.

In Day 160 of the Travel Agency in a Year podcast, Rachel K covers this and the comparison of business models to science experiments - ya know, the ones you did in elementary school. Each aspect of your travel business can have changing variables and you can always modify how your run your business after testing small changes.