Josh deals into the challenges of building a solar company from scratch. He brings us face-to-face with the stark reality of startup struggles, as he reflects on the unexpected difficulties of launching with a mere $10,000. With aspirations of reaching a million-dollar profit, he grapples with the need for additional funding, contemplating the balance between borrowing and door knocking for leads. Despite financial stress, he remains determined to push forward, experimenting with Facebook ads and brainstorming lead magnet ideas. Join us as we witness the raw realities of entrepreneurship and follow Josh's journey through the highs and lows of building a business from the ground up. Tune in for insights, challenges, and the relentless pursuit of success in the competitive world of solar sales.