When you imagine something, you are most likely taking elements of what you remember and combining them together to create the new imagination. When you imagine a new beast, such as a unicorn, you think of a horse and then a horn and then combine them together. You can do this recombining-fragments concept with many elements, including memories, stories, emotions, images, and potentially scents. It is important to understand this ability of ours because it can become quite useful as a tool to aid in many aspects of our lives, including our business ambitions.