On the portable headset today while waiting for a cat food delivery, I thought it would a be good time to talk to you about your ideal reader.

So today, let's imagine this reader

• Who are they?
• How do they identify?
• What are you offering them - what's your plot? what are your themes?

And then tomorrow, we'll add characters and arcs to what you're offering and talk more about the sort of person they are.