🎙️ The Digital Collective Podcast Episode Title: Day of Mourning: Thanksgiving & Marketing Host: Jarika Moon By: Lunar Innovations

This week on The Digital Collective, we're stripping away the postcard version of Thanksgiving and breaking open the truth buried underneath centuries of marketing, propaganda, and national storytelling.

America taught us a peaceful feast. History reveals a violent foundation.

In this episode, we unpack:

What actually happened in 1621 between the Wampanoag Nation and English settlers

How the 1637 Pequot Massacre became the real turning point behind the first "Day of Thanksgiving"

Why the U.S. spent the 1800s & 1900s sanitizing the story through textbooks, holiday marketing, and political PR

How Thanksgiving became a brand designed to erase genocide and promote a feel-good national identity

Why many Indigenous communities honor this day as the National Day of Mourning

How we can reclaim the holiday through truth-telling, accountability, Indigenous-centered learning, and supporting Native creators — including chef Sean Sherman and the Indigenous cookbook Turtle Island

This is not the version we were taught. This is the version that was hidden.

If we're going to be digital storytellers, creators, and activists, we need to understand the narratives we inherited — and the ones we're responsible for rewriting.

Tune in, sit with the discomfort, and let this episode shift the way you see Thanksgiving forever.

Native Land Tool: https://native-land.ca/maps/native-land

Turlte Island Cook Book: https://seansherman.com/

Jarika Moon's Socials: https://linktr.ee/lunarinnovationsdmarketing