Two Key Benefits of a Product Listing Ad or Product Feed

More traffic. 

If you haven't noticed, almost more than half of your screen is covered in product ads when you search for a specific product. try it out, search for your favorite pair of shoes or those hover boards. All of these product ads are fighting against your organic ranking, so that means, consumers are clicking those product ads before they even have a chance to scroll down the page.

According to Wordstream, Clicks on paid search listings beat out organic clicks by nearly a 2:1 margin for keywords with high commercial intent in the US. In other words, 64.6% of people click on Google Ads when they are looking to buy an item online!

google product listing ads

Qualified Leads.

Another reason to why I love product listing ads is because you will get Better qualified leads. 

The reason being because these ads will show the 3 key elements to a ready to buy consumer, title, picture and price.

Your consumer can see exactly what they are about to click to and what the price is. 

This makes shoppers more likely to complete a purchase on your site if all the information is accurate and why images and title are so important. If I'm shopping for a pair of Nike Air Force sneakers, I can see exactly what I'm about to click on by looking at the picture. I’m not going to be surprised by what I find on the other side of the click and abandon your page, so the key is to have good data and images