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Day23 Ecommerce Analytics
"In God we trust and all others bring data" That was a quote from W Edward Deming, who encapsulates the data-driven mindset. Here’s another from Ed, “If you don’t know how to ask the right question, you discover nothing.” Yup, today we’re going to talk about data and analytics or at least getting you setup to start collecting data.
Collecting data can answer questions like:
Where are my customers coming from? This is great for adding more budget into channels that are working and ditch the ones that aren’t converting
Which pages or fields on a form are they dropping off from? This can help you understand which landing pages need more work or maybe fields on a form that needs more work
Or maybe which blog post or pages drives the most sales?
These are just some of the questions that data can help answer, but in order start collecting data, you need to drop some simple tracking code to your store. We’re going to talk about Google, Bing and Facebook for now.
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By Flexible Assembly Systems Inc"In God we trust and all others bring data" That was a quote from W Edward Deming, who encapsulates the data-driven mindset. Here’s another from Ed, “If you don’t know how to ask the right question, you discover nothing.” Yup, today we’re going to talk about data and analytics or at least getting you setup to start collecting data.
Collecting data can answer questions like:
Where are my customers coming from? This is great for adding more budget into channels that are working and ditch the ones that aren’t converting
Which pages or fields on a form are they dropping off from? This can help you understand which landing pages need more work or maybe fields on a form that needs more work
Or maybe which blog post or pages drives the most sales?
These are just some of the questions that data can help answer, but in order start collecting data, you need to drop some simple tracking code to your store. We’re going to talk about Google, Bing and Facebook for now.