Title:

What if you could invest without high pressure sales tactics?

Date:

Sunday, May 22nd 2022

Domain:

BUSINESS

Life lesson:

Separate the sales pitch from the knowledge.

Core idea:

Wall Street has in many ways isolated itself from everyday people.

Fact #1:

SHINE THE LIGHT

Recognize the disturbances in the investing game and industry.

There are many issues.

There are many products.

There are too many salespeople and not enough educators.

The system trains sales people and not enough educators.

Obstacle:

Treat this issue like an illness so companies have no choice but to pivot.

Strike:

As distasteful as it may be, I must continue speaking and shining light on the shortcomings of my industry.

Fact #2:

THE WIN

Speak about the benefits of investing and the resources available to help everyday people.

Speaking only of the problems doesn't help.

I must speak to the benefits too.

Investing is a powerful tool to help people accomplish their financial destiny.

Without investing its nearly impossible to reach your financial goals.

Obstacle:

I can't give specific advice.

I don't know every listener's specific situation.

Try to keep it general and avoid the perception of self promotion.

Strike:

Discuss the general benefits and possibilities of investing. Maybe give some success stories from the management of my practice.

Fact #3:

THE RIGHT MESSAGE FOR THE RIGHT PEOPLE

The media is polarized when it comes to investing in education. It splits people into two categories: the rich and the poor.

Most people I meet are neither billionaires or poor.

So the messaging of the media is once again misdirected.

Most people fall in the middle.

And, these people are usually the ones that are misdirected.

Obstacle:

My message can fall on deaf ears if I don't explain the breakdown of the different types of people who use financial services.

Strike:

I need to remind people who I am speaking to when I'm educating.

Fact #4:

BE DIRECT TELL THE TRUTH

Help people understand their situation so they can hire the right help for their specific needs.

This is a major problem in Wall Street.

The idea that one firm can be everything to everyone is flawed.

This is deceiving.

Different people need different solutions.

Obstacle:

People become magnetized to the status quo.

There is nothing wrong with the status quo if you're in the right place.

But the status quo can be very destructive if you're in the wrong place.

The industry balks at people who educate people about educating themselves.

Strike:

Be direct and tell it like it is. This is the only way to the truth.

Revelation:

Sales pitches hurt financial literacy. The best sales come from an educator who empowers people to make informed decisions.

Action:

Shoot podcast