Bill Troy is the Co-Founder of The Polaris Institute. The Polaris Institute is a community of people utilizing the Polaris Process(TM), a science-based approach to life optimization through neurological performance. He is also the author of the book "CLICKSAND: How Online Marketing Will Destroy Your Business (And the Unlikely Secret to Saving It)" and it is described as an explosive wake-up call and warning for business owners about the dangers and hypocrisy in online marketing.

The Polaris Institute: https://polarisinstitute.net

The Bill Troy songbook: https://song.space/7h7c76