With over 25 years at VELUX, one of the most trusted names in daylighting, Wayne Feltman has spent his career helping builders, remodelers, roofers, interior designers, architects, and homeowners integrate skylights with confidence. In this episode, Wayne breaks down the real design and performance challenges professionals face and how smarter skylight solutions can elevate residential projects. He also shares how VELUX’s franchise style dealer development program is helping roofers and residential construction entrepreneurs build daylight focused businesses without the typical franchise fees.