In this “Mike Drop” edition of the Digital Business Evolution podcast, Jess and Mike delve into the topic of the masculine and feminine approaches in business. In Part 1 of this series, both explore the allure of quick fixes and the importance of following proven strategies for success and debunking the idea that certain tactics are exclusively masculine or feminine. 

Throughout the episode, Jess and Mike emphasize the misconceptions surrounding the masculine and feminine approaches, urging listeners to consider individual preferences rather than categorizing. They also question the intentions of those promoting specific strategies and whether their primary goal is genuinely helping others or simply making money. This discussion aims to help clarify confusing messages that can hinder newcomers to digital marketing and potentially harm their businesses.

As always, cheers to your evolution!

Key Takeaways:

• Learn about the misconceptions that all strategy is masculine.

• Learn what exactly is a funnel in the context of business.

• Learn how structure contributes to creativity in business. 

Episode Resources:

• Learn the different approaches to business and why both are needed: https://www.jessglazer.com/energy-systems

📸 Current Gear/Camera Setup:

• Roost V3 Laptop Stand

• Rode Wireless GO II (Mic For Solo Episodes)

• Blue Yeti (Mic For Guest Episodes)

Connect with Jess and Mike

Instagram: @iamjessicaderose   @mike.derose

TikTok: @iamjessicaderose

Youtube: @jessicaderose