In this episode of the Digital Business Evolution podcast, Jess is joined by the amazing Kacia Ghetmiri! Get ready for a juicy episode all about tactical ways to engage with your community, why quitting is not a bad thing, and monetizing your podcast. Kacia explores how to effectively monetize through ads, affiliate marketing, and sponsors, and why promoting your own offerings brings in the most income. 

Discover the importance of market research when building an engaged community with your podcast listeners, and why they have a higher conversion rate compared to social media followers! As we delve into Kacia's personal story of finding alignment, overcoming societal expectations, and taking the leap into entrepreneurship. We'll explore what led her to create her own podcast, Empower Her, and how it evolved into a platform for building a supportive community. 

As always, cheers to your evolution!

Key Takeaways:

• How to monetize through ads on your own products, programs and services.

• Learn why quitting is not a bad thing and why you should do things your way!

• Learn about the importance of being open to try new ventures

Key Timestamps

[11:01] – Confidence to stay true despite criticisms 

[23:14] – Don’t rush, find joy and following your dreams

[35:41] – Connect with people by understanding their emotions 

[44:24] – Leveraging the podcast platform 

[46:00] -  Don’t let fear hold you back. Trust yourself

Episode Quotes

• “Staying in something where you don't love it and wasting your days here ... that feels like a bigger failure to me than leaving something to go find something new even if it feels scary.” - Kacia Ghetmiri  

Episode Resources

• Access to The Empower Her live event 2023 right here: https://www.kaciaghetmiri.com/empowerher-live

• Don’t forget to text “start” to 512-548-2728 to get daily inspo text from Kacia Ghetmiri herself!

• Finally build your 6-Figure course without a huge following and paid ads: https://www.jessglazer.com/scale

📸 Current Gear/Camera Setup

• Roost V3 Laptop Stand

• Rode Wireless GO II (Mic For Solo Episodes)

• Blue Yeti (Mic For Guest Episodes)

Connect with Kacia Ghetmiri

Instagram:@Kaciaghetmiri

Podcast: @Empowerherpodcast

Connect with Jess

Instagram: @iamjessicaderose 

TikTok: @iamjessicaderose

YouTube: Jessica DeRose