In this episode of the Digital Business Evolution Podcast, Jess welcomes back Renee Back, the CEO of Kevin and Renee Photography. This time around Jess dives into a discussion with Renee about the importance of authenticity in branding, and the impact of personal stories on building a strong brand. 

As a photographer, Renee provides valuable insights into the power of genuine interactions and the significance of posing for impactful content. This episode is all about understanding the importance of the audience's needs and what resonates with them. Tune in to this insightful conversation to gain valuable tips and inspiration for evolving your business through the power of brand!

As always, cheers to your evolution!

Key Takeaways:

• Comparison of smartphone photography to traditional camera photography

• How personal experiences and vulnerability can enhance a brand's connection with its audience

• Understanding the importance of focusing on the audience's needs and resonating with them

Key Timestamps

[8:21] – Ensuring clients' comfort.

[17:56] – Branding matters for service-based businesses.

[21:33] – Standing out means being authentic and vulnerable.

[23:46] – Sharing personal life shapes  personal brand.

Episode Quotes

•  “Nothing says you have to share everything, but if there's a lesson that you can share to draw you closer to other people, then go for it.”  - Renee Back

Connect with Renee Back

Instagram: @kevinandrenee.co

Connect with Jess

Instagram: @iamjessicaderose 

TikTok: @iamjessicaderose

YouTube: Jessica DeRose