In this episode of the Digital Business Evolution Podcast, Jess talks all about your signature business offer. Success leaves clues and when you look at some of the biggest names on the market they all have one signature core offer. Having a signature core offer does not mean that you cannot have multiple offers in your business; as these can funnel into your core program. Offering multiple programs herself at one point Jess realized she was not building a machine but building chaos. 

A solid core offer has simplicity, scalability and has sustainability. If you are not building the machine, you become the machine and if you want freedom, happiness, autonomy and adventure you will never be happy being the machine. Discover the three main pieces to a signature offer, how to take feedback to enhance your offer and why in Jess’s opinion having multiple offers is short term thinking for short term results.

As always, cheers to your evolution!

Key Takeaways:.

• With a signature offer it's not that you aren't allowed to sell anything else. The fact is the more you create the more you have to manage. Managing multiple offers can lead to a lot of balls being dropped in the background especially with customer support, customer success and their next steps!
• All roads should lead to your core offer. With feedback you will learn what people need before putting out your offer and with word of mouth you will become known for that one thing. Once you become known for your signature offer, people will come to you for that!
• Building a machine is long term thinking for long term results. You want to automate as much as possible so that you can have more time to live the life you want to live. 

Episode Quotes

• “A signature core offer is a desirable solution, communicated effectively, to the right person at the right time.” –Jessica DeRose
• “I'm not interested in making money. I'm not interested in making you money. I’m interested in making a machine that will pay us both for years and years to come.” –Jessica DeRose

Related Links

• https://www.jessglazer.com/m6fl-masterclass

Episode Resources

• Want me to coach you over text? Text me on Tuesdays at 973-358-7836. 

About Jessica DeRose

Jessica DeRose is an entrepreneur and business mentor, who helps coaches build profitable online businesses. After quitting her 8-year career as an elementary school teacher and creating a multiple 7-figure business herself, Jessica is here to unlock doors you didn’t even know existed.

Connect with Jessica

Instagram: @iamjessicaderose

TikTok: @iamjessicaderose