In this episode of the Digital Business Evolution podcast, Jess interviews Eliza Shirazi, founder of Kick It, a kickboxing method focused on promoting health and wellness and inspiring women to make authentic connections. Eliza shares her personal and business evolution story, including how she started as a step aerobics instructor and transitioned to founding Kick It, which has grown into a well-respected brand with over 400 certified instructors and partnerships with major brands. 

Discussed in this episode is also the importance of staying focused on your end goal and the conversation of growing a business and maintaining momentum, especially after experiencing a spike in growth. This is also an episode about learning to not put so much pressure on yourself and where to compare yourself and your business to other moments in your entrepreneurial journey. 

As always, cheers to your evolution!

Key Takeaways:

• Learn about finding opportunities and building a community from scratch. 

• Learn all about the Kick It By Elisa certification and how you can get certified as well! 

• Learn about not taking your foot off the gas when you experience a spike in your business. 

Key Timestamps

[12:12] – How it all started;

[16:27] – Success through persistence;

[30:06] – What is Kick It and who is it for;

[37:06] – From fitness instructor to business owner;

[50:36] – The coaching industry boom 

Episode Quotes

• “Kick It is for the person who wants to feel well inside and out. They are interested in not just burning calories or shrinking, they’re interested in feeling strong.” - Eliza Shirazi

Episode Resources

• Beyond 6-Figures The Mentorship: https://www.jessglazer.com/beyond-6-figures

• Follow Eliza On Her Official Instagram Page For All Things Kick It By Eliza: @KickItByEliza

📸 Current Gear/Camera Setup

• Roost V3 Laptop Stand

• Rode Wireless GO II (Mic For Solo Episodes)

• Blue Yeti (Mic For Guest Episodes)

Connect with Eliza Shirazi

Official Website: https://www.kickitcrew.com/linkinbio

Connect with Jess

Instagram: @iamjessicaderose 

TikTok: @iamjessicaderose

YouTube: Jessica DeRose