DC35 Interview: Designing the Customer Experience of Product Packaging

Virtually all products,  from food to electronics,  come in some type of packaging. Who designs the customer experience of packaging and how? Join Tim on his visit to the Michigan State University School of Packaging.

The school's website is www.packaging.msu.edu.

Addresses for Dr. Bix, Joe, and Javier are as follows (remove spaces and exchange AT for @ before sending):

Dr. Bix: bixlaura AT msu.edu

Javier: cjd AT msu.edu

Joe: fairjose AT msu.edu

Rousseau is a psychologist who does warning research. A citation

for one of his publications is:

Rousseau, G. K., N. Lamson, et al. (1998). "Designing Warnings to Compensate for Age-Related Changes in Perceptual and Cognitive Abilities." Psychology & Marketing 15(7): 643-662.

Kea told us about the MX East conference in Philadelphia this October:

http://adaptivepath.com/events/2007/oct

Serendipity strikes! Fast Company magazine's article on the new Barbie packaging is here:

http://www.fastcompany.com/multimedia/slideshows/content/mattels-123-barbie.html