Keith Instone and Serena Rosenhan both return to the show for an episode about UX and "buzzwordification". The last 3-4 years have seen a big rise in the use UX terminology in the media and among coworkers. What are the advantages and disadvantages for UX practitioners now that UX has become popular beyond academia and professional societies? Tim Keirnan sets up the roundtable discussion and the wisdom pours out of these two veteran UX professionals.

The fireplace crackling gets a bit loud at points but plying guests with food, drink, and fireplace ambience is part of our recording process. You can find Serena at www.linkedin.com/in/serenarosenhan

You can find Keith at https://www.linkedin.com/in/keithinstone/