The Copernican Shift

DCFTS 9: How to Build a Unified System of Engagement


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Now that you understand the Digital Customer-First Transformation System, it’s time to put it all together. The Reference Architecture Model helps you look at your entire martech stack, enabling you to build an integrated system that will create that all-important, 360-degree customer view. And, with that, we’ll call it a wrap on our nine-part DCFTS series.
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The Copernican ShiftBy Grad Conn

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