This month on the DCM podcast, Tom is joined by Andrew Tenzer, co-founder of research consultancy Burst Your Bubble, and DCM's Insight Director, Michael Tull, to discuss DCM's latest piece of research - The Cultural Power of Cinema. The study reveals cinema’s leading role in co-viewing experiences and how brands using the medium can in turn maximise commercial and social impact. They also discuss the incredible success of Inside Out 2 and look at what's coming to the big screen over the next few months. Thanks for listening.