Is DC Comics winning the market share war, or are they cannibalizing the entire collected editions market? The raw data from ComicHub and ICv2 shows DC surging past 30% market share, but a closer look reveals that Image Comics and Dark Horse Comics are paying the price.

In this deep dive, we break down the Q2 and Q3 data proving that DC’s aggressive Absolute Edition strategy is directly squeezing out mid-tier, creator-owned publishers. We show the exact 4.0-point gain DC made and the 3.1-point loss suffered by Image and Dark Horse.

Is the industry trading long-term creative diversity for short-term sales velocity on premium reprints? This is the structural realignment happening in front of our eyes, and it’s a crisis for new intellectual property (IP).

In this video, you will learn:

The exact numbers behind DC's massive year-over-year growth. Why the "Absolute" format is uniquely positioned to drain capital from competitors.

The profound long-term threats and opportunities for Image, Dark Horse, and other indie publishers.

Join the discussion! If you ran Image Comics, what format or strategy would you deploy to fight the DC Absolute machine? Let us know in the comments below!

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