In 2019, the global gaming market skyrocketed to unseen heights at a staggering $152 billion worldwide revenue, with 2020 numbers predicted to reach even higher at $165 billion. As the global population of gamers ranging from casual to competitive continues to grow, the need for thoughtful localization practices in the industry has become more imperative now than ever.

In this month’s episode of ROAR, the team sits down with Ainara Echaniz, a Senior Localization Producer at CD Projekt Red to talk about her experience working on the Witcher series of games, and discuss just how important a globally-aware localization mindset can be to leveling up a game’s success abroad.

Music courtesy of musicjunkies.com