In this day and age, there’s no excuse for not knowing what your customers want. Gone are the days of untargeted mass broadcasting. The digital age has brought about widened reach, but pinpoint targeting accuracy. In this episode Eric Flammang will talk with William Buck's Marketing manager in Queensland, Nat Pacheco, about how data can transform your marketing activities. Nat has been in the marketing and branding industry for over a decade and has worked in marketing agencies in Australia and overseas. 

Guests: Eric Flammang (Profile) and Nat Pacheco (Profile) 

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