I was reminded of this copywriting secret recently from a brilliant marketer and copywriter, Sean D’Souza.

I just used it to finish a 6,000-word piece that looks like it’s gonna be a barn burner new control.

I’m tellin’ ya... this idea is just frickin’ genius.

And even better...

It makes your work writing copy a LOT easier.

Check it out here on the latest episode of Off The Chain...

All the best,
Doberman Dan