Hey, Founder's Fire family—Eric Beck here. In this episode, I’m getting personal. Four years, four attempts, and this year, I finally crossed the finish line of the JFK 50, America’s oldest ultra-marathon. I came in dead last, but what I learned along the way made it all worth it.

Here’s what we’ll unpack:

• Why finishing last might be the best thing that ever happened to me.
• The importance of choosing hard things before life chooses them for you.
• How physical health fuels mental clarity and freedom.
• A simple practice to help you treasure life’s moments before they’re gone.

This isn’t just about running—it’s about agency, resilience, and showing up for the life you want.

👉 Let’s talk about what it means to choose your hard. Head to FoundersFire.com for more insights and info about our upcoming retreat in Destin, Florida.

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