09.19.2022 - By Geoffrey Jerome Veit
Dealer advertising is like the fake news F150 is just 150 miles loaded Where is the Lithium? A plan for better MPG Bad ads = bad experience Bait and switch Switching stories Ridiculous trade values Guaranteed payoff is a hoax Rebate tricks Employee pricing, means what? Disclosures Plus everything Radio, newspaper, magazines, TV, social media, Government ads for Green new deal support FTC will help eventually Not a single number is factual A dealer’s ads indicate their ethical character Do diligence will protect you Still OTD and CPI