Jonathan is riding solo on this episode, diving into his thoughts regarding competition and a recent discovery about another brewery touring company opening in AVL, that has re-lit a flame. Ever since sharing that we're opening a location in Asheville, a regular question is regarding competition - is there any, how will you deal with it etc. Usually coming from a genuinely curious place, sometimes I can't help but feel like there's implications that the market's too crowded.

In this episode, he'll share a story that made him think deeply about this topic, along with his take on why there's always room for the best, in any market.

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