Okay. So... this happens. Sometimes float centers open up with the same name. It can be challenging, especially given that there are only so many float puns you can make. Graham and Ashkahn discuss the merits of protecting your name and some of the limitations that come with it, which is impacted by how close another center is, whether or not you have a copyright, and just how much effort you're willing to put forward to ensure that it stays yours.