In today’s world, the impact of social networking is undeniable not only to how people communicate but to businesses as well. It has become the forefront of this new wave of marketing that helps people get their voice and brand out there. Talking about social selling and influencer marketing is CEO of Forward Progress and creator of Social Jack, Dean DeLisle. Dean gives insights about the value accelerators world while sharing his processes when meeting companies. He also distinguishes between client acquisition and branding, ultimately putting forward the importance of humanizing the brand.

—

Watch the episode here:

Listen to the podcast:

Dean DeLisle Social Selling And Influencer Marketing SVA: Creating The Path To Higher Valuation with CEO/Partner Sean Hutchinson

Our goal is to humanize the brand. In today’s world of business, it’s crazy how everything became about the brand and the logo. Our mission is to make sure that each and every brand has the human aspect to it, so we always say we’re all about the people. We love bringing the people out of the brand and to the forefront and helping them have an amazing digital presence, reputation, build credibility and become the thought leaders that they already are. Externalizing that to the world is our mission.

We’re doing a deep dive continuation of the SVA Value Accelerators podcast: Creating the Path to Higher Valuation with Sean Hutchinson. Our guest is Dean DeLisle. He’s the lead advisor for sales and marketing acceleration, specifically social selling and influencer marketing. He’s the Founder and CEO of https://forwardprogress.net/ (Forward Progress), a digital marketing company based in Chicago. He’s also the Creator of https://socialjack.com/ (Social Jack), a business influencer development platform. They’ve served over 120,000 professionals in over 30 countries. Dean, thanks for taking the time and welcome.

Thanks for having me.

Where do you fit in with the value accelerators world?

Like we all know, some people see sales and marketing depending on the size of the business, type of business, where your market is, who your customer is as either something that’s necessary or unnecessary evil. We try to take the evil out unnecessary when it comes to sales and marketing. We come in in that part when they’re building value within an organization. One of the biggest assets are the customers that are around that business, the context, the network that surrounds that business. In today’s world, a huge part of that is social networks. It’s something that you and I and a lot of the audience haven’t grown up with, but now we’ve adapted to the fact that it’s something that we have to pay attention to. We could spend three or four podcasts on the evolution of marketing. The real fact is that many businesses still don’t understand what they need to do, how to measure what the choices are between traditional marketing, marketing fundamentals and digital marketing.

Not only is it hard to understand, but it’s also a changing landscape. You mentioned our Social Jack platform and we’re constantly dedicated to having our team of coaches literally scour the internet and determine of all the things that are updated. We gauge that about every twelve seconds there’s a new release, a new update, a change, new mobile app, something that hits the marketplace. It’s our job to sift through that and say here we have the mission of driving business value by making this company known in the marketplace by growing a community and a following around this business. Digital is a big piece. What are the best things to do? What are the best tools to use? We take traditional best marketing practices that have been around for decades.